Quiz Time: How Long Are Promotional Products Kept?
Sharon Santino,
Jun 15, 2012
Take a look around your space right now - how many promotional products do you have? Have you ever thought about how long you have owned them? Chances are, you've been "hanging out" with some of these items for a long, long time.
Unlike monthly magazines that end up in recycling or digital ads that disappear once you switch to another page, the promotional products that your organization gives away have long shelf lives - which mean your logo is getting a ton of impressions.
We've pulled some statistics from Advertising Specialty Institute's study, An Analysis of Channel Belief vs. Customer Needs that show the average number of time your promotional products will be with your clients. Can you guess how long each item will live? Test your guessing skills and let us know in the comment section how you did!
1: Promotional Apparel
A. 5 Years
B. 3 Years
C. 11 Months
2: Mugs and Glassware
A. 9 Months
B. 2 Years
C. 5 Years
3: Desk, Office, and Corporate Gifts
A. 1 Year and 3 Weeks
B. 3 Years
C. 11 Months
4: Caps and Hats
A. 5 Years
B. 4 Years
C. 3 Years
5: Bags and Totes
A. 9 Months
B. 4 years
C. 2 Years and 2 Weeks
Answers (Give yourself 1 point for each): 1 - A; 2 -C; 3 - B; 4 - A; 5 - B
0-1: It's okay, we still like you! Keep on visiting our Idea Center and you'll improve.
2-3: Not too shabby! Visit our Resources & Tips section for more information.
4-5: You know your promotional products - we should hang out on Facebook.
