Would You Buy a $2,600 Branded Tote Bag?
Sharon Santino,
May 14, 2012
Remember our blog post about the free promotional tote bags on the arms of the well-to-do? They are replacing stylish (and expensive) brand-name handbags on the arms of trendy affluents, celebrities and other stylish individuals because they're interested in associating with brands (like art museum MoMa, restaurant Momofuku Milk Bar and media outlet National Public Radio) that "represent" their interests, taste and social status.
According to ELLE, it looks like the high-end retail brands aren't going to let their profits just ride off on the arms (or shoulders) of their clients. Houses like Chanel, Louis Vuitton and Fendi now adding additional utilitarian logo tote bags to their bag collections so they can tap into this market - except their versions come at a cost.
What do you think? Would you carry Chanel's logo-embroidered $2,600 fabric and calfskin shopper? Would you consider purchasing or custom-ordering retail-grade promotional totes or bags for your next marketing campaign? Tell us on the comment section, our Twitter or Facebook page. We're interested in hearing what you think!
