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A Handy Tool for Trade Show Exhibitors

FollowMolly, Oct 29, 2009

Trade show_calculatorDoes your company exhibit at trade shows? A handy tool on mcmag.com, the site of Meetings & Conventions Magazine, can help you quickly determine your ROI. Their online calculator takes in to account such factors as salesperson salaries, display booth costs, travel expenses and number of leads generated to come up with your average cost per lead and cost to close for the show.

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Trade Shows