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And the Most Valuable Brand Goes to...

FollowMolly, Sep 21, 2009

OK, so maybe it's not got the star power of last night's Primetime Emmy Awards, but Interbrand's new list of the world's best brands shines some light on what is--and isn't--working in the recession-ravaged global economy.

According the list, Coca-Cola is again the world's top brand, with a calculated brand value of more than $68.73 billion, followed by IBM with a value of $60.21 billion.

Interbrand cited both companies' commitment to innovation as one of the primary reasons for their continued success -- the beverage giant launched some 700 new products in 2008, while Big Blue received 4,000 U.S. patents during last year alone.

Not all companies faired quite so well. In fact, this year marked the first time in its 10-year history that the combined value of all 100 brands on the list fell. Not surprisingly, auto makers and financial firms took the biggest hit, with Merrill Lynch and AIG falling off the list completely for 2009.

Rounding out the top ten are:
3. Microsoft
4. GE
5. Nokia
6. McDonald's
7. Google
8. Toyota
9. Intel
10. Disney