Promotional Product Ideas & Tips: April 2009 Archives

Spring is here and summer is right around the corner bringing warmer and warmer weather. It is important to keep the season in mind when choosing promotional apparel. An article in Promo Marketing laid out great wearable tips for every letter of the alphabet, except X, and I wanted to share a few of my favorite tips here.

Breathability: When the weather is warm it's good for the fabric to be lighter allowing your body to breathe. Some warm weather fabric favorites are jersey and sheer.

Markets: There are hundreds of styles available in wearable items so keep up with the new trends and styles so you can stay fashion forward with your next promotion.

Quality: Quality counts! A person can easily tell the quality of a promotional product simply by the look or feel of it. Make sure you make smart choices so the promotional product given can be worn with pride.

Youth: Don't leave out this market! Students are perfect recipients for warm weather apparel.

Interested in the other letter tips? Check out the full article at http://magazine.promomarketing.com/article/summer-school-405556_1.html

Tradeshows can bring tough competition and tough decisions about promotional products. Decisions about which items, colors and sizes to use are just a few of the questions you need to ask. In the past, notebooks and totes have proven to be the most popular trade show items to hand out, so how can you make yours stand out?

Lucky for you, I have found your answers.

I recently read an article in Promo Marketing about making the best decisions for your trade show. I found 4 great tips to live by to make your next trade show successful.

1. Know your goal. There are two options with choosing the color of your items. You can take route 1, instant recognition, by using a bright eye-catching color or you can take route 2, providing a long lasting item, by sticking to more neutral colors.
2. Size does matter. This rule is just for bags since there are so many options on size. Promo Marketing suggests the perfect size tote is 20x6x16". Also a long strap is recommend because it makes the tote more useful and appealing
3. Take it off the show floor. Go the extra mile and supply your clients or sales people with a journal or notebook as a welcome gift before they even set foot on the sales floor. The gift will be much appreciated and is bound to stand out more due to the lack of competition.
4. Client's choice. Although the popular items are notebooks and totes, differentiate yourself by supplying other options to choose from. It could be your notebooks and totes offered in a variety of colors or other great ideas like pens and lanyards.

Interested in reading the full article? Visit http://magazine.promomarketing.com/article/show-specials-405555_1.html

If you want more ideas or want to speak with our team of promotional product experts about your next trade show, give us a call- we are prepared and pleased to help.

As you might have read in my previous posts, shirts rank as the number one promotional item in popularity and usefulness. Here are three tips for dressing your brand for success:

1. Have your item connected with an unforgettable experience--No one wants to wear a t-shirt from a boring event. Engage your recipients with an exciting event relevant to your company or organization. Consider teaming up with a charity or sponsoring a fundraiser.
2. KISS (Keep It Short and Simple). When creating your t-shirt design remember to stay goal-oriented. Yes, you want a stylish and wearable shirt but more importantly, you want your logo, message and company to be clear and recognizable. Don't over-design your shirt and create clutter. Try using high-contrast colors and aim for a total of no more than three colors. This will make your design more recognizable.
3. Engage your audience. Depending on your event, providing an activity recipients can participate in could turn your promotional giveaway into their 'keeper' t-shirt.

If you would like other creative ideas to match your next promotion, our team of promotional product experts are prepared to answer any and all of your questions. Give us a call today!

Looking to promote at an event, outing or with a giveaway? There are three very important questions that need to be asked; Why? Who? and What? My fellow blogger at ASI had some valuable information I found very interesting and helpful, so I thought I'd share it here:

Why? Why should I consider using promotional products over other mediums?

• ASI found 84% of people who receive promotional products are able to easily recall the brand on their item.
• ASI found that 81% of people keep their promotional item because it is useful
• Promotional products have an average cost-per-impression of $.004, pretty hard to beat considering your other options of TV and radio ads.
• 62% of promotional item recipients end up doing business with that company
• Recipients keep their promotional item, on average, around 6 months.

Who? Who is my promotion's audience going to be?

• This will be a very important determining factor deciding other important decisions such as what promotional item would be best to use.
• Knowing the audience's demographics will help you optimize your next promotion by allowing you to make smart useful decisions.

What? What promotional products will fit the needs of my audience?

• Your promotional items should be useful and meet the needs and desires of your audience. This way your audience is pleased and excited to advertise your company or organization.
• If you're having a hard time thinking of some ideas, keep these top categories in mind:
  1. Shirts
  2. Bags
  3. Caps and headwear
  4. Writing instruments
  5. Other wearables

So for your next promotion consider these facts and remember, never stop asking the important questions, Why? Who? and What?

Download the full ASI promotional products study (PDF).

In 2000, Trek Technology and IBM introduced the first USB flash drives providing 8MB of memory space-trumping the then ever-so-popular floppy disk's memory space more than five times.

USB flash drives have modified and adapted into a popular multipurpose device used for data transport and to secure storage-with the ability to store data, music and pictures.  These small, virtually impossible to crack or scratch devices have been through durability tests, proving to be effective even after an accidental dip in a washing machine.  Their slender and stylish look let them easily fit into any pocket, purse or briefcase.

There is peace of mind in knowing all of your personal and professional information is safe in one place!  Leaderpromos.com offers a huge selection of USB flash drive promotional products available in different colors, shapes, materials and designs, You are bound to find the perfect item for your next promotion.  Check out our nifty USB pens or our exclusive USB figures great for giveaways. 

Help give your employees, clients and customers a friendly reminder with a promotional USB flash drive sporting an imprinted or engraved version of your logo.  Working with our team of promotional product experts will make your ordering process so effortless and unforgettable you'll want to keep coming back. 

Every year one week is dedicated to our nation's hard working nurses.  The annual week-long celebration of National Nurses Week was declared by President Nixon in 1974.  It begins on National Nurses Day, May 6th and ends on May 12th, honoring the birth of Florence Nightingale.  This year, the week-long theme is "Nurses: Building a Healthy America."

As of 2008, there were 2.4 million registered nurses in the United States.  Nurses wear many hats while working in emergency rooms, clinics and schools.  The art and science of nursing has matured into a modern marvel and an essential resource in today's society.

Recruitment, employee recognition or any other event or activity are great opportunities to utilize promotional products.  Leaderpromos.com wants to help your business or organization honor your employees, clients and customers by offering you our selection of promotional products giving you thousands of items to choose from.  Some useful ideas include our nurse stress reliever, great for any nurse to take out their anxieties on or our USB Professionals: Nurse, essential for every nurse to carry on the job.  Any health-conscious nurse will love tracking his or her steps with our handy pedometer available in seven colors.

Planning an event or want more creative ideas?  Our team of promotional product experts is experienced with brainstorming and researching great ideas and trends that will be perfect for your message or event.  Best of all, every promotional item can be imprinted, engraved or embroidered with a version of your logo or slogan. 

On March 10, 1876 Alexander Graham Bell uttered the famous words, "Mr. Watson come here, I want to see you" over the first telephone. By October of that year, Bell and Watson were able to talk between New York and San Francisco. By 1904, there were more than three million telephones in the U.S. But it was the invention of the hand-held cellular phone, first demonstrated to the public on April 3, 1973, by Motorola's Martin Cooper that revolutionized the way people communicate.

The rest, as they say, is history. Today, there are an estimated 250 million cell phone subscribers in the U.S. alone. The march of technology has transformed the telephone from a luxury item and status symbol to an everyday necessity.

What modern mobile user doesn't crave useful and stylish accessories for his or her phone? Leaderpromos.com can help your company or organization stay in the public eye by creating a cell phone accessory that will not only be useful and trendy, but appreciated as well.

Check out our wide assortment of promotional phone accessories that are great for the home or office, or while on-the-go. Popular accessories include our handy Charge N' Go instant cell phone charger, the stylish aluminum and leather Metropolitan Cell Phone Rest and our sporty Neoprene Cell phone Holder. And every item we offer can be customized with an imprinted, engraved or embroidered version of your logo. Our team of promotional product experts is standing by to take your call!

April can bring a lot of stress, so much, in fact, that it's officially designated as Stress Awareness Month. And no wonder. On top of the stress brought on by the day-to-day pressures of modern life, it's tax time. And there's no need to mention the added stress associated with the economy these days. But Leaderpromos.com wants to ensure you and your customers stay relaxed and stress-free this month.

Your clients, employees and customers will love taking out their anxieties on one of our foam promotional stress balls. And with more than 400 styles available--including food shapes, fun stress ball figures and stress reliever key chains--there's bound to be one that's right for your message.

Best of all, our team of promotional product experts will take the stress out of ordering by assisting you in every step of the product selection, design and ordering process.

Get ready to tee off--spring is officially here!  Golfing season has begun and Leaderpromos.com is ready with a wide range of promotional golfing items for your employees, clients and customers. 

Planning a golf outing or tournament?  The Leaderpromos.com team of promotional product experts is happy to provide you with help choosing everything you need, from embroidered golf shirts to customized tees and balls--even engraved awards!

If you would like something a bit more unusual, we offer unique sets that will impress, such as our Putter-On-The-Go, the Slazenger Golf Personal Caddy or our Golf Score Counter.  All of our promotional items can be customized with an imprinted, engraved or embroidered version of your logo. 

No matter what you choose, our team of promotional product experts will help you throughout your entire ordering process.  With Leaderpromos.com on your team, you'll score a hole-in-one with your next golf promotion.